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Titlebook: Conference Proceedings Trends in Business Communication 2020; Peter Schneckenleitner,Wolfgang Reitberger,Andre H Book 2021 The Editor(s) (

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gs to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.978-3-658-33641-7978-3-658-33642-4
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Grieving the Dysfunctional Family,ld be taken into account in project communication in order to make project work efficient and goal-oriented. The company took action to improve agile project communication. These measures result from the presented study and are outlined in the paper.
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,Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreild be taken into account in project communication in order to make project work efficient and goal-oriented. The company took action to improve agile project communication. These measures result from the presented study and are outlined in the paper.
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unication management, marketing and digital marketingThe conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communic
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Jewish Émigré Mathematicians and Germanyre when promoting sustainable consumption within a country and lead to the conclusion that culturally appropriate frames and narratives in the sense of a culture-sensitive communication management has a higher chance of success when negotiating the issue of sustainable consumer behavior with individuals who are located in different cultures.
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Book 2021 the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication i
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Leadership Communication with Multiple Managers and Its Influence on Internal Integration of Differs with multiple managers in different functional areas of an organization. In a cross-sectional survey, 388 employees in German theatres assessed perceived internal integration between artistic, technical and administration areas as well as perceived leadership communication quality (PLCQ) with mana
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,The Effect of Culture on Sustainable Consumer Behavior in Spain and Germany—A Suggestion for a Cultulture has on the amount of sustainable consumption in Germany and Spain, which could clearly be proven. The results underline the importance of culture when promoting sustainable consumption within a country and lead to the conclusion that culturally appropriate frames and narratives in the sense o
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,Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreiges in project organizations also have an impact on project communication. The paper analyzes project communication in a department of Robert Bosch GmbH in order to find strengths and weaknesses of the used Scrum method. Therefore, a qualitative approach with focus group discussion and participatory
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