Titlebook: Conference Proceedings Trends in Business Communication 2016; Timo Becker,Peter Schneckenleitner,Alexandra Brunn Conference proceedings 20

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https://doi.org/10.1007/978-3-031-12451-8 been liberalized in Austria in 2001. Those companies focus since then on strengthening customer loyalty and increasing customer satisfaction in order to reduce the willingness of customers to change their energy provider. The constitution and communication of a strong corporate brand is one of the

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Morton A. Kaplan,Inanna Hamati-Atayaiate means to emphasize brands. In this master thesis the phenomenon of fascination will be regarded analytically. At the beginning of the 20th century the audience was enthused again and again by technical achievements. The digital media of the 21st century enables new ways of interaction and netwo

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Morton A. Kaplan,Inanna Hamati-Atayaan be provided with higher education. However, it has turned out that the majority of MOOC students are people who have already attained higher education degrees. Nevertheless, both MOOC enrolment and MOOC provision have grown almost exponentially in the last four or five years. Many experts say tha

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Morton A. Kaplan,Inanna Hamati-Atayaplementation and design of mobile applications on primarily non-scientific studies. Because of that, the purpose of this paper is not only to provide starting points for future research but also to measure and analyze the media usage behavior of consumers, to determine potential differences in the c

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Live Demonstrations as Means of Services Marketing and Brand Communication Towards Security Authoritturers to get first-hand feedback from the end-users. To gain an audience to explain the functionalities and operational requirements might also face challenges since the people using the equipment and the people deciding on the investment are different. Also, as the public sector’s tight budgets an

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Trends in Corporate Communication Based on the Example of Medium-Sized World Market Leaders from Aus) from Austria. These companies, which are largely unknown to the general public, position themselves in their markets as technology and quality leaders and thereby usually achieve higher prices and significantly better returns than their competitors.

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Effective Resource Allocation in PR and IR – Linking the Output and Impact of Corporate Communicatio well designed communication strategy on the corporate financial performance. Consequently, public relations and investor relations should be considered as an endogenous management process with performance measurement as its core aspect. While we observe a wide range of metrics applied in communicat

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