书目名称 | Conference Proceedings Trends in Business Communication 2016 |
编辑 | Timo Becker,Peter Schneckenleitner,Alexandra Brunn |
视频video | http://file.papertrans.cn/236/235266/235266.mp4 |
概述 | Publication in the field of economic sciences.Selected aspects of the current and upcoming trends in business communication.Variety of papers delivers added value for both scholars and practitioners.I |
图书封面 |  |
描述 | .These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol. . |
出版日期 | Conference proceedings 2017 |
关键词 | Communication Management; Digital Marketing; Online Communication; University of Applied Science Kufste |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-17254-1 |
isbn_softcover | 978-3-658-17253-4 |
isbn_ebook | 978-3-658-17254-1 |
copyright | Springer Fachmedien Wiesbaden GmbH 2017 |