Titlebook: Conference Proceedings Trends in Business Communication 2016; Timo Becker,Peter Schneckenleitner,Alexandra Brunn Conference proceedings 20

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Live Demonstrations as Means of Services Marketing and Brand Communication Towards Security Authority direction to meet the demand. This paper discusses the unique opportunities of working in a multi-disciplinary international project that aims to market new services and technical solutions for authorities all over Europe using live demonstrations as marketing and communication platforms.

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Structures and Professionalization of Public Relations in National Sports Governing Bodies – a Compafferences between both countries and emphasizes the relevance of the organizations size, the regulation in the statutes, and the Olympic status for the professionalization of public relations of the national sports governing bodies.

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The Moving Network – a New Platform for Refugees and Their Communicational and Educational Issuesientific approaches from this field focus more and more on structures which help to understand and improve the internal views, wishes and competencies of refugees. (see also Collier, 2013; Jeffers, 2012).

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Factors of the Successful Implementation of a Crowdfunding Campaignng goal and the projects can thus be realized. At the center of this work there should be the project initiators and with which factors they can influence the ongoing campaign positively, so that it is ultimately successful.

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Fascination Neon Signsy the audience was enthused again and again by technical achievements. The digital media of the 21st century enables new ways of interaction and networking. In this fusion of the public space with the virtual room new potentials occur for companies to get the attention of the audience. This tension results in following research question.

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Conference proceedings 2017iety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol. .

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Intercultural Online Communication of International Companies in High-Context and Low-Context Culturugh websites have developed in recent years. Starting with a literature review, three research questions are formulated. By use of qualitative content analysis, based on the company McDonald’s, the research questions can be answered. The findings confirm that international companies do communicate differently in various cultures.