| 书目名称 | Competitive Branding Strategies | | 副标题 | Managing Performance | | 编辑 | Rajagopal | | 视频video | | | 概述 | Enhances knowledge on branding strategies, internal and external fit in the company to develop competitive brands, and growing brand leadership in the market.Delineates the process of linking differen | | 图书封面 |  | | 描述 | .Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage...This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read forall MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.. | | 出版日期 | Book 2019 | | 关键词 | Brand management; Decision matrix; Consumer behavior; Market uncertainty and risk; Performance measureme | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-24933-5 | | isbn_softcover | 978-3-030-24935-9 | | isbn_ebook | 978-3-030-24933-5 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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发表于 2025-3-21 17:26:50
