Titlebook: Competitive Branding Strategies; Managing Performance Rajagopal Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive

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New Trends in Brand Management according to the market environment appears to be a work of art. Managers of the companies should develop skills in both science and art of branding to gain brand leadership in the market. Financial and economic interactions of various players in the market including consumers, competitors, distrib

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Branding in Emerging Marketsication, and brand promotion. Brand licensing has emerged as a challenging activity for most consumer-focused multinational companies. This function is defined as the leasing of a brand name to a company other than the owner of the brand. For example, a company located in Europe could lease its bran

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Brand-Market Risksher potential to follow the brand marketing strategies of popular brands of other categories as the local brands serve a small niche of the consumer segment and make a deeper impact on the consumer preferences. As more brands are added to the marketplace frequently across the regions, there appears

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Brand Auditsatisfaction. In developing a useful brand, a planner must look upon its levels. A core brand relates to the product of a firm which satisfies the basic needs of a user and does not allow him to carry out any comparison. An augmented brand is associated with a set of approaches followed by a firm in

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Book 2018asis on visual learning, diseases are illustrated with images from two different cases and includes low, medium, and high power images to mirror how dermatopathologists develop diagnosis and build the disease histomorphology..  .