Titlebook: Communication Design and Branding; A Multidisciplinary Nuno Martins,Daniel Raposo Book 2023 The Editor(s) (if applicable) and The Author(s

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https://doi.org/10.1007/978-981-16-9945-0 and experiences of its customers and the way the brand is perceived by the public and client. Design is an obvious and practical way for organizations to make their products and services more distinctive ( Best, K.: Design Management. (2016).). The branding process and brand position are important

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C-Ring Cross-Finger Flap (Turkist Flap) emerged on the first day of the lockdown decreed in Spain in response to the COVID-19 pandemic. The movement was structured in several phases: the initial phase, .; the intermediate phase, .; and the final phase, .. This text describes how an entrepreneurial initiative that arose almost spontaneous

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Bushra Alhazmi,Mohammed Alfawzans looks bright for chatbots. In order to give customers a better experience, retailers must understand how they engage with their interfaces. To formulate our research hypotheses in this chapter, we draw on two theories, namely the Stimilus-Organism-Response theory and the Social Presence theory. By

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2661-8184 kinds of business through design.  By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. .978-3-031-35387-1978-3-031-35385-7Series ISSN 2661-8184 Series E-ISSN 2661-8192

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