Titlebook: Communication Design and Branding; A Multidisciplinary Nuno Martins,Daniel Raposo Book 2023 The Editor(s) (if applicable) and The Author(s

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https://doi.org/10.1007/978-3-662-54082-4integration into the labour market. This chapter is based on a Case Study methodology, supported by a literature review and exploratory interviews. The main results were the development of a new corporate visual identity solution for Escola Oficina, in response to the problems identified in this study.

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Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficinaintegration into the labour market. This chapter is based on a Case Study methodology, supported by a literature review and exploratory interviews. The main results were the development of a new corporate visual identity solution for Escola Oficina, in response to the problems identified in this study.

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Springer Series in Design and Innovationhttp://image.papertrans.cn/c/image/230392.jpg

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Communication Design and Branding978-3-031-35385-7Series ISSN 2661-8184 Series E-ISSN 2661-8192

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https://doi.org/10.1007/978-3-031-35385-7User-Centered Digital Design; Usability of Digital Repositories; Visual Identity Design; Brand Developm

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978-3-031-35387-1The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Stephen M. Howell,Alexander J. Nedopilthat aim at quickly and in a condensed manner translating a brand’s identity, are just one of such bearers of rich and meaningful information. However, in hypermodern times, several brands’ visual identities adopt a dynamic, interactive, mutant approach, potentially comprising diverse visual narrati

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Jacobus H. Müller,Willem van der Merweontribute to the advancement of knowledge in this theme, assisting in the design, standardization, and use of brand marks. A qualitative non-interventionist methodology was selected, namely a literature review to clarify, delimit and discuss the concepts and different taxonomies of graphic brands, a