| 书目名称 | Communication Design and Branding |
| 副标题 | A Multidisciplinary |
| 编辑 | Nuno Martins,Daniel Raposo |
| 视频video | http://file.papertrans.cn/231/230392/230392.mp4 |
| 概述 | Discusses how to combine design and branding in different businesses.Covers UX and graphic design issues, and topics concerning brand identity and social media technology.Offers a good balance of theo |
| 丛书名称 | Springer Series in Design and Innovation |
| 图书封面 |  |
| 描述 | .This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. . |
| 出版日期 | Book 2023 |
| 关键词 | User-Centered Digital Design; Usability of Digital Repositories; Visual Identity Design; Brand Developm |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-35385-7 |
| isbn_softcover | 978-3-031-35387-1 |
| isbn_ebook | 978-3-031-35385-7Series ISSN 2661-8184 Series E-ISSN 2661-8192 |
| issn_series | 2661-8184 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手机版|小黑屋|
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