书目名称 | Chinese Consumers and the Fashion Market |
编辑 | Yingjiao Xu,Ting Chi,Jin Su |
视频video | |
概述 | Focuses on the Chinese fashion market and consumer behaviors.Provides essential insights into consumer behavior in the dynamic and growing Chinese market.Contrasts modern and traditional Chinese consu |
丛书名称 | Springer Series in Fashion Business |
图书封面 |  |
描述 | This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. . |
出版日期 | Book 2018 |
关键词 | Chinese Fashion Market; Chinese domestic fashion brands; Global fashion brands in the Chinese market; C |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-10-8429-4 |
isbn_softcover | 978-981-13-4148-9 |
isbn_ebook | 978-981-10-8429-4Series ISSN 2366-8776 Series E-ISSN 2366-8784 |
issn_series | 2366-8776 |
copyright | Springer Nature Singapore Pte Ltd. 2018 |