Titlebook: Chinese Consumers and the Fashion Market; Yingjiao Xu,Ting Chi,Jin Su Book 2018 Springer Nature Singapore Pte Ltd. 2018 Chinese Fashion Ma

SMART

公司

heterogeneous

Application of Motivation-Opportunity-Ability Theory in the Consumption of Eco-fashion Products: Werthrough email survey link and the social media app (WeChat). The SEM analysis results indicated that self-identity, environment consciousness, environmental apparel knowledge, and attitude significantly determine Chinese consumers’ intention to pursue eco-fashion consumption. In addition, the percei

佛刊

Licensing or not Licensing? A Pilot Study on Examining the Apparel Extension of Auto Brands Ford and country of origin can be leveraged for manufacture licensees to compete for a market share. However, brand personality plays a more important role in consumers’ acceptance of such a long-distance brand stretching. In addition, the level of individual consumer’s brand engagement can be a good indica

笼子

Chinese Male Consumers’ High-End Shirt Consumption: A Perspective of Fabric Attributesshirt consumption behavior for high-end shirts. Focusing on consumers’ preference of fabric attributes, this study conducted a two-step cluster analysis with a survey of 170 Chinese male consumers. As a result, three distinct clusters in the Chinese men’s shirts market were identified: premium consu

博识

Chinese Consumers and the Knitwear Fashion Marketmber of factors: restricted creative freedom for designers in companies and an absence of practice in the design education system for creative processes to develop. This results in companies lacking confidence in their designers’ creative abilities. This paper introduces the Chinese knitwear market

DAFT

OPINE

防止

itinerary