Titlebook: Chinese Consumers and the Fashion Market; Yingjiao Xu,Ting Chi,Jin Su Book 2018 Springer Nature Singapore Pte Ltd. 2018 Chinese Fashion Ma

空气

Immunotherapy

背叛者

积云

2366-8776 hinese market.Contrasts modern and traditional Chinese consuThis book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social

独轮车

弯弯曲曲

Ceramic

调整

Antarctic

Charitable

What Will Trigger a Non-buyer to Become a Buyer in China’s Luxury Goods Market? Cultural and Demogradualism focused, and power/status focused, whereas non-buyers are more long-term oriented, collectivism focused, and less power/status focused. They show significant differences in education level, family income, and location of residence. Chinese luxury goods buyers are more likely to be consumers