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Titlebook: Children’s Food; Marketing and innova Glen Smith Book 1997 Chapman & Hall 1997 Advertising.Innovation.food.food industry.marketing

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Influences on food choice within the family,ecifies the scope that an understanding of food choice must cover, then presents some of the major findings from our studies in the area. These findings are used as a framework for a broader consideration of the kinds of processes involved. The unique role of food choice, at the centre of biological
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How to make effective advertising aimed at children,acturers feel daunted by the task set them. How do they make their products stand out from the crowd — especially among that most demanding and volatile audience of children? Indeed, accepted wisdom is that the child audience (in this context 6–12 years old) is wildly unpredictable. What’s ‘in’ one
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The politics of advertising to children,ince research cannot easily discover or qualify harm — especially harm shown to have been done over a period of several years. The concerns are specific: such advertising can be harmful because it might be responsible for a long-term negative behavioural and personality change in a child, or for dam
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