Titlebook: Children’s Food; Marketing and innova Glen Smith Book 1997 Chapman & Hall 1997 Advertising.Innovation.food.food industry.marketing

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书目名称Children’s Food影响因子(影响力)




书目名称Children’s Food影响因子(影响力)学科排名




书目名称Children’s Food网络公开度




书目名称Children’s Food网络公开度学科排名




书目名称Children’s Food被引频次




书目名称Children’s Food被引频次学科排名




书目名称Children’s Food年度引用




书目名称Children’s Food年度引用学科排名




书目名称Children’s Food读者反馈




书目名称Children’s Food读者反馈学科排名

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招人嫉妒

Book 1997 3, Dr Kathryn O‘Sullivan of the Kellogg‘s company examines the nutritional importance of food under the title ‘Starting the day right‘. She demonstrates her expertise for introducing young taste buds to products which ‘Break the fast‘. Simon Lang, Senior Consultant at the Henley Centre follows by e

FEAT

In Chapter 3, Dr Kathryn O‘Sullivan of the Kellogg‘s company examines the nutritional importance of food under the title ‘Starting the day right‘. She demonstrates her expertise for introducing young taste buds to products which ‘Break the fast‘. Simon Lang, Senior Consultant at the Henley Centre follows by e978-1-4612-8424-6978-1-4613-1115-7

LEERY

ermined to better understand the children‘s marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising

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Why tastes change,cal structure, and not today’s more democratic unit. With each child is a new generation of parents, with new sets of circumstances. Each generation adapts, of course, to the pace of the times, and children react to those changes in their particular ways, and quickly.

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ASSAY

Influences on food choice within the family,plications for other aspects of life. Finally, the concepts developed in the chapter are applied to practical issues of effective advertising and marketing, and the potential for the food industry to use the complexity of food choice to make a positive contribution to family life.

ELUC