| 书目名称 | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? | | 副标题 | Proceedings of the 2 | | 编辑 | Kacy K. Kim | | 视频video | http://file.papertrans.cn/223/222701/222701.mp4 | | 概述 | Includes the full proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference.Provides insights and strategies related to various areas for marketing science such as marketing strateg | | 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | | 图书封面 |  | | 描述 | .This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive thatmarketing can provide to consumers, stakeholders and society... .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomen | | 出版日期 | Conference proceedings 2016 | | 关键词 | Academy of Marketing Science; Marketing Research; Marketing Strategy; Consumer Behavior; Marketing Commu | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-26647-3 | | isbn_softcover | 978-3-319-79987-2 | | isbn_ebook | 978-3-319-26647-3Series ISSN 2363-6165 Series E-ISSN 2363-6173 | | issn_series | 2363-6165 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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