Titlebook: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?; Proceedings of the 2 Kacy K. Kim Conference proceedings 2016

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https://doi.org/10.1007/978-3-8350-9538-0nd Lehmann 2006). Key to building strong brands lies in the way firms manage their brands. This capability called brand management includes all the activities that firms undertake to develop and maintain brands (Low and Fullerton 1994). Brand managers are the ones who manage brands and hence become

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https://doi.org/10.1007/978-3-8350-9538-0sign, empowered to make decisions about class structure, and free to make choices in assignments. Over a period of three academic terms, researchers taught experimental course sections utilizing CCD methods (i.e., employing various pedagogical techniques including syllabus building, “flex-tures,” fr

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https://doi.org/10.1007/978-3-319-26647-3Academy of Marketing Science; Marketing Research; Marketing Strategy; Consumer Behavior; Marketing Commu

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The Impact of Retrieval Difficulty on Satiationed their favorite drink expressed more desire to consume the drink again than those who only remembered their last consumption. Moreover, individuals who were informed that the recall task is difficult had no relevant effect on their desire.