| 书目名称 | CRM Systems in Industrial Companies |
| 副标题 | Intra- and Inter-Org |
| 编辑 | Andrea Perna,Enrico Baraldi |
| 视频video | http://file.papertrans.cn/221/220563/220563.mp4 |
| 图书封面 |  |
| 描述 | CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. |
| 出版日期 | Book 2014 |
| 关键词 | complexity; Costumer Relationship Management; CRM; customer relationship management; Information Technol |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137335661 |
| isbn_softcover | 978-1-349-46317-6 |
| isbn_ebook | 978-1-137-33566-1 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |