Titlebook: CRM Systems in Industrial Companies; Intra- and Inter-Org Andrea Perna,Enrico Baraldi Book 2014 Palgrave Macmillan, a division of Macmillan

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Die Methode der finiten Elemente,bedding of IT systems in organizations. This chapter now applies those concepts to CRM systems, viewed as specific types of IT systems, but also expands the organizational perspective on IT to embrace inter-organizational effects. After introducing a new view of CRM as a socio-technical resource int

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Integration und Differentiationoccioni’s: Magneti Marelli (Section 8.2), Whirlpool (Section 8.3), Trenitalia (Section 8.4), Continental (Section 8.5), Tod’s (Section 8.6) and Haier (Section 8.7). These customers vary in terms of industrial sector and solutions they purchased from Loccioni, but are all important customers for Locc

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Bilen Emek Abali,Celal Çakıroğluof connections between the system and the other technical and organizational resources (Baraldi and Waluszewski, 2005). These connections between resources (also known as “interfaces”, Håkansson and Waluszewski, 2002; Baraldi, 2003) influence the use of the new IT tool and hence the appearance of it

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Customer Relationships in Industrial Networks, be managed. After introducing the Industrial Marketing and Purchasing (IMP) perspective on relationships (Section 2.1), we discuss their complex (Section 2.2) and dynamic nature (Section 2.3). Based on this understanding of the characteristics of B2B customer relationships, Section 2.4 addresses th

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Conceptualizing CRM as an Interacting Resource,bedding of IT systems in organizations. This chapter now applies those concepts to CRM systems, viewed as specific types of IT systems, but also expands the organizational perspective on IT to embrace inter-organizational effects. After introducing a new view of CRM as a socio-technical resource int