Titlebook: CRM Fundamentals; Scott Kostojohn,Mathew Johnson,Brian Paulen Book 2011 Scott Kostojohn and Brian Paulen and Mathew Johnson 2011

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al implementation, to ongoing growth of the CRM program.Incl.CRM Fundamentals. is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organiza

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Book 2011CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing

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Book 2011the initial CRM implementation, and maintaining and evolving the program over time.   . . Written by  senior CRM consultants, .CRM Fundamentals. includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

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Introduction,zed products and services become commodities, every market is suddenly crowded. The customer experience is becoming more important to businesses as a differentiator; at the same time the customer himself grows more sophisticated, more demanding, and less loyal.

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Building a CRM Roadmap,ties and initiatives and the needs and preparedness of different departments. A haphazard, unplanned implementation can result in disjointed business processes, dissatisfied employees, and excessive implementation costs. When it comes to planning your CRM program, “An ounce of prevention is worth a

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Evaluating Software and Consultants,help an organization achieve its CRM goals. Although the technology supporting CRM programs is only one component, it can have a significant impact on the success of the program. Many organizations have seen their CRM programs hindered or even abandoned because of expensive, inflexible, or difficult

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