书目名称 | CRM Fundamentals | 编辑 | Scott Kostojohn,Mathew Johnson,Brian Paulen | 视频video | | 概述 | Covers the complete CRM life cycle – from setting goals and determining a CRM roadmap, to software selection, to team organization, to initial implementation, to ongoing growth of the CRM program.Incl | 图书封面 |  | 描述 | .CRM Fundamentals. is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. . . Written by senior CRM consultants, .CRM Fundamentals. includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM. | 出版日期 | Book 2011 | 版次 | 1 | doi | https://doi.org/10.1007/978-1-4302-3591-0 | isbn_softcover | 978-1-4302-3590-3 | isbn_ebook | 978-1-4302-3591-0 | copyright | Scott Kostojohn and Brian Paulen and Mathew Johnson 2011 |
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