| 书目名称 | COVID-19, Technology and Marketing | | 副标题 | Moving Forward and t | | 编辑 | Vanessa Ratten,Park Thaichon | | 视频video | | | 概述 | Addresses how traditional concepts of relationship marketing can be applied in the new age of business, brought about by Covid-19.Highlights opportunities and challenges associated with the implementa | | 图书封面 |  | | 描述 | This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19..Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing manag | | 出版日期 | Book 2021 | | 关键词 | Coronavirus, Technology and Marketing; COVID-19, Technology and Marketing; Artificial Intelligence and | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-16-1442-2 | | isbn_softcover | 978-981-16-1444-6 | | isbn_ebook | 978-981-16-1442-2 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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发表于 2025-3-21 18:03:44
