Titlebook: COVID-19, Technology and Marketing; Moving Forward and t Vanessa Ratten,Park Thaichon Book 2021 The Editor(s) (if applicable) and The Autho

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Natural and Artificial Rockslide Damsfocusing on crises management and entrepreneurial thinking as a way to integrate innovative marketing techniques. Implications for advancing marketing practice and theory are stated that highlight the need to integrate COVID-19 perspectives.

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COVID-19, Technology and Marketing,m home and social distancing, the use of digital technology has increased. As a result, marketers have had to integrate new marketing techniques in order to facilitate more empathetic and authentic communications. This is due to a need for marketers to appear realistic but also in tune with changing

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COVID in the Aviation Industry: Crisis Management, Its Decisions and Outcomes,ment of some major airlines within the industry. This chapter will outline some of the government support to the aviation industry and also new government restriction on the prevention of COVID19 spreading. Crisis management and financial management policy are crucially necessary for every company w

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遗留之物

举止粗野的人

Marketing Automation in Business-to-Business Relationships and the Emerged Value Cocreation, digital marketing and marketing automation has been widely researched in the business-to-consumer (B2C) context, this chapter discusses the use of marketing automation in business-to-business markets and explores how value cocreation occurs. Contextualized in the Service Dominant Logic (SDL) theory

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MELON

Preserve