Titlebook: Building Trust in Startup Communication; Exploring the Interp Marius Born Book‘‘‘‘‘‘‘‘ 2024 The Editor(s) (if applicable) and The Author(s)

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Literature Review the steps and tools critical to argumentative reconstruction in case analysis. In addition, it addresses key points of attack relevant to counter argumentation, which are of particular importance for the analysis of the crisis episode in the case study.

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Findings and Evaluationst deception. By identifying red flags that should have alerted investors, this chapter provides valuable lessons on detecting early signs of overpromise and potential fraud in a startup’s strategic persuasion efforts.

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Introductionunication. “It’s the foundational principle that holds all relationships—marriages, families, and organizations of every kind—together” (Covey et al., 1994, p. 203). This insight captures the essence of what this book is all about—an exploration into the critical role of trust. In our daily lives, t

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Literature Reviewse are the primary lenses through which the case study is analyzed. Section 2.1 delves into the concept of trust and explains related terms such as confidence, credibility, image, and reputation. Section 2.2 explores storytelling from a broad historical perspective, discussing influential narrative

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