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Titlebook: Building Trust in Startup Communication; Exploring the Interp Marius Born Book‘‘‘‘‘‘‘‘ 2024 The Editor(s) (if applicable) and The Author(s)

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2662-5431 and unlimited access.Develops fresh perspectives on strategi.This open access book explores the intriguing narrative of Nikola Corporation‘s startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded b
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https://doi.org/10.1007/978-3-8350-9357-7shaping an uncertain future to their advantage. This introduction outlines the case study, detailing pivotal events of the crucial year 2020 that are essential for subsequent analysis. It then transitions into a series of research questions that will be addressed in the following chapters using the previously developed analytical framework.
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https://doi.org/10.1007/978-3-322-90156-9od before. By analyzing keywords, keywords in context, and co-occurrence, the study identifies clusters of interrelated topics that penetrated the media filter, demonstrating that the short seller attack was indeed a pivotal moment.
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Case Introductionshaping an uncertain future to their advantage. This introduction outlines the case study, detailing pivotal events of the crucial year 2020 that are essential for subsequent analysis. It then transitions into a series of research questions that will be addressed in the following chapters using the previously developed analytical framework.
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https://doi.org/10.1007/978-3-8350-9357-7 the steps and tools critical to argumentative reconstruction in case analysis. In addition, it addresses key points of attack relevant to counter argumentation, which are of particular importance for the analysis of the crisis episode in the case study.
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Methodisches Erfinden im Personalmanagementtual sequence outlining upstream and downstream evaluations of story acceptance, serving as a crucial intermediate step towards developing the analytical framework presented in the concluding section.
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