| 期刊全称 | Building Trust in Startup Communication | | 期刊简称 | Exploring the Interp | | 影响因子2023 | Marius Born | | 视频video | | | 发行地址 | Analyzes how trust is built and the role of the founders in startup communications.This book is open access, which means that you have free and unlimited access.Develops fresh perspectives on strategi | | 学科分类 | Springer Business Cases | | 图书封面 |  | | 影响因子 | .This open access book explores the intriguing narrative of Nikola Corporation‘s startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company‘s surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company‘s technology claims...This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing | | Pindex | Book‘‘‘‘‘‘‘‘ 2024 |
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发表于 2025-3-21 18:13:40
