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Titlebook: Business Project Management and Marketing; Mastering Business M Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger Textbook 2016 Springer-Ve

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期刊全称Business Project Management and Marketing
期刊简称Mastering Business M
影响因子2023Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger
视频video
发行地址Combines practical relevance for executive education with scientific rigor of the latest research.Covers comprehensive topics from tender reception to project management, including chapters from leadi
学科分类Springer Texts in Business and Economics
图书封面Titlebook: Business Project Management and Marketing; Mastering Business M Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger Textbook 2016 Springer-Ve
影响因子.Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  .
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Lecture Notes in Computer Scienceby wage and material price fluctuations across the project duration, must be mitigated to a great extent. This chapter shows calculation methods and explains them using practical calculation samples. The calculation methods (e.g. kilo cost methods or detail calculation) are used in various project p
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The Place of Archaeology in Scienceiations, which can be broken down into static context and personnel factors as well as dynamic determinants, i.e. psychological and interaction processes. Both their characteristics and effects are presented and they are also discussed from the current theoretical perspectives. The section at the en
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Pricing and Revenue Planning in the Project Business,by wage and material price fluctuations across the project duration, must be mitigated to a great extent. This chapter shows calculation methods and explains them using practical calculation samples. The calculation methods (e.g. kilo cost methods or detail calculation) are used in various project p
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Negotiation Management,iations, which can be broken down into static context and personnel factors as well as dynamic determinants, i.e. psychological and interaction processes. Both their characteristics and effects are presented and they are also discussed from the current theoretical perspectives. The section at the en
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