期刊全称 | Business Project Management and Marketing | 期刊简称 | Mastering Business M | 影响因子2023 | Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger | 视频video | | 发行地址 | Combines practical relevance for executive education with scientific rigor of the latest research.Covers comprehensive topics from tender reception to project management, including chapters from leadi | 学科分类 | Springer Texts in Business and Economics | 图书封面 |  | 影响因子 | .Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. . | Pindex | Textbook 2016 |
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