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Titlebook: Business Process Blueprinting; A Method for Custome Michael Hewing Book 2014 Springer Fachmedien Wiesbaden 2014 Business Process Management

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Book 2014hods enables the visualization and analysis of the customer’s point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.
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ave a strong focus on the company’s processes. To ensure a long-lasting requirement of a firm’s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers’ perspective and their process chains before, during
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Medical Image Understanding and Analysisilar value from a scientific point of view. However, the designed artifact is often seen as the centerpiece of research projects. This is most probably due to the added value that is intended to arise from the artifact in practice.
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Introduction,eting literature (Jayachandran, Hewett and Kaufman 2004, p. 219). Yet, customer orientation, which is described as “…the organization wide generation of market intelligence pertaining to current and future customer needs…” (Kohli and Jaworski 1990, p. 6), is insufficiently picked up in Business Proc
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Research Concept, this thesis. In the first two sub-chapters the underlying research paradigm and methodology will be elucidated in order to classify this work. The third sub-chapter outlines the work’s structure and goes into more detail about the procedure of this thesis.
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