期刊全称 | Business Process Blueprinting | 期刊简称 | A Method for Custome | 影响因子2023 | Michael Hewing | 视频video | | 发行地址 | Includes supplementary material: | 图书封面 |  | 影响因子 | Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company’s processes. To ensure a long-lasting requirement of a firm’s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers’ perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer’s point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management. | Pindex | Book 2014 |
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