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Titlebook: Business Process Blueprinting; A Method for Custome Michael Hewing Book 2014 Springer Fachmedien Wiesbaden 2014 Business Process Management

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Research Concept, this thesis. In the first two sub-chapters the underlying research paradigm and methodology will be elucidated in order to classify this work. The third sub-chapter outlines the work’s structure and goes into more detail about the procedure of this thesis.
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Customer Orientation and the Diffusion of process-based Approaches in Marketing and BPM,nd sales to a market orientation, which implies that value originates from solutions that address and satisfy the customers’ needs (Kotler et al. 2012, p. 18). Companies have to understand and meet these customers’ requirements to enhance customer satisfaction and therefore level revenues.
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,Evaluation of Business Process Blueprinting: a Case Study on the Application of the Method to the “After the design phase has been illustrated and a procedure model proposed in chapter 4, this chapter evaluates the artifact’s utility (regarding the problem proposed in chapter 3.3). Before moving on to the case study, the author elucidates the necessity of evaluating this research and explains why a case study fits best to do so.
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Michael HewingIncludes supplementary material:
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https://doi.org/10.1007/978-3-658-03729-1Business Process Management; Customer Orientation; Design Science Research; Service-dominant Logic
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978-3-658-03728-4Springer Fachmedien Wiesbaden 2014
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