期刊全称 | Business Development | 期刊简称 | Processes, Methods a | 影响因子2023 | Andreas Kohne | 视频video | | 发行地址 | Easy to implement business development process in six steps.Relevant businsess development case study included.General approach that can be used in any business | 图书封面 |  | 影响因子 | .This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study..The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science..The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.. | Pindex | Book 2023Latest edition |
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