Titlebook: Broadening Cultural Horizons in Social Marketing; Comparing Case Studi Rachel Hay,Lynne Eagle,Abhishek Bhati Book 2021 Springer Nature Sing

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Waste not Want not: A Co-Created Food Waste Pilotth volunteer staff, daily cooking demonstrations and a chef cook-off event. The campaign successfully decreased self-reported food waste and improved self-efficacy in the program group while no significant differences were observed in the control group. This chapter outlines the potential of social

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Male Engagement Through Increased Awareness for Men’s Counselling: A Case Study of Pulih Foundationaviour of men towards preventing male violence against women. The main purpose of this case study is to raise awareness of help-seeking behaviour in men by having psychological counselling. The indicator is the increase of males who participate in counselling in the Pulih Foundation (Yayasan Pulih .

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Behavioural Change Regarding the Declaration of Intent to Donate Organs: The Case of Share Your Valuo provide accurate knowledge to those misinformed regarding organ donation, second to provide time to think about the significance of declaring one’s intent to transform the image of the issue into something favourable, and third to provide a specific method to declare one’s intent while the partici

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Mental Health, Alcohol and Other Drugs: After Hours Crisis Marketing Initiative, a Unique and Local s was effective in ensuring a wide reach. Social media, and in particular Facebook and Instagram, played a significant role in the campaign’s success. The approach used in this mental health awareness campaign demonstrates the value of using community consultation, co-design and quantitative researc

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MAKE IT COUNT 2018: Industry Case Studystralian Organ Donor Register and gives practical support on talking with family about donation decisions. In the third section, campaign strategies and tactics are mapped against social marketing principles. The fourth section presents the results and examples of the campaigns impact. The fifth sec

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Technology Acceptance, Social Marketing and the Design of a Mobile Health App to Support Active Agei, meaningful and usable technologies. The research draws on the concept of usability and the technology acceptance model to explain the factors that predict the successful adoption of health apps amongst senior members of the population in Singapore and Australia.

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Effectiveness of Public Advertisements to Influence Perceptions Towards Public Transport Among Younge the most frequent user of PT and trendsetters in Singapore. Thus, this target segment was selected for the study. The primary aim of this study was to use the foundations of social marketing theories to explore the reach of LTA’s advertisements. Three theories on community readiness model, social