Titlebook: Broadening Cultural Horizons in Social Marketing; Comparing Case Studi Rachel Hay,Lynne Eagle,Abhishek Bhati Book 2021 Springer Nature Sing

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Markov Chains: a Fireside Chat,y continues to increase around the world, and this has long-term implications for society in terms of managing the health care needs of an ageing population. Mobile health apps are increasingly seen as a mechanism to help improve the health, independence and quality of life of older individuals. How

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The Basis of Duality: A Fireside Chat,ome a “car light” community. Thus, the Land Transport Authority (LTA) is encouraging the general public to use PT. This research paper aims to explore the effectiveness of public information advertisements by the LTA to influence perceptions of young adults towards the use of public transport. The L

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Death and Transfiguration: A Fireside Chat,ter provides a case study about how a group of Australian cattle producer women used social marketing and advocacy to improve internet access and educational data allowances in rural, regional, and remote Australia. A content analysis of Facebook posts and comments from the Better Internet for Rural

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978-981-15-8519-7Springer Nature Singapore Pte Ltd. 2021