Titlebook: Bricks to Clicks; Why Some Brands Will David Feinleib Book 2017 David Feinleib 2017 e-commerce.content marketing.brick and mortar.bricks an

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Book 2017in online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce..Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examin

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nd loyalty online for customers who care more about price, aLearn how to sell online. Real-world case studies and market insights from the world‘s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive an

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Management und Managementerfolg for a product information management (PIM) system. Their images, videos, product descriptions, and other brand content files were spread across local hard drives, Google Drive, file servers, and legacy content management systems. It was everywhere—and nowhere.

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Activate Your Brand Content, for a product information management (PIM) system. Their images, videos, product descriptions, and other brand content files were spread across local hard drives, Google Drive, file servers, and legacy content management systems. It was everywhere—and nowhere.

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Confront the New Path to Purchase,hipments to Walmart.com 39 percent year over year. That was more than five times better than the industry average of 7 percent predicted by research firm NPD. As Mattel put it, “We’ve never seen numbers like this before.”

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Using the Master Catalog,office. They’re now a customer, and we’re working together to implement a centralized content storage and publication system for the company’s brand assets worldwide, both in-store and online. That means ingesting content from multiple data feeds and operating across dozens, potentially hundreds, of

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The Retailer Challenge (and Opportunity),gest retailers. Some retailers we read about every day in the news—but not for the reasons we’d like. They’re closing store after store, taking hundreds of millions if not billions of dollars of writedowns in the process. These retailers have been too slow to recognize and respond to rapidly changin