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Titlebook: Bricks to Clicks; Why Some Brands Will David Feinleib Book 2017 David Feinleib 2017 e-commerce.content marketing.brick and mortar.bricks an

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发表于 2025-3-21 16:59:27 | 显示全部楼层 |阅读模式
期刊全称Bricks to Clicks
期刊简称Why Some Brands Will
影响因子2023David Feinleib
视频video
发行地址Teaches via real-world case studies which of the brands on the endless digital shelf will thrive and which ones won‘t.Shows how to build brand loyalty online for customers who care more about price, a
图书封面Titlebook: Bricks to Clicks; Why Some Brands Will David Feinleib Book 2017 David Feinleib 2017 e-commerce.content marketing.brick and mortar.bricks an
影响因子Learn how to sell online. Real-world case studies and market insights from the world‘s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce..Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution..What You‘ll Learn.Learn the best practices in e-commerce of the world‘s leading brands and how to:.Make the transition from selling in-store to selling (and winning) online.Conduct online brand audits to pinpoint opportunities for improvement.Increase brand equity through high-quality content.Maximize onine sales by understanding the key metrics you need to measure and optimize.Who This Book Is For.Brand managers, shopper mark
Pindex Book 2017
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发表于 2025-3-21 21:55:18 | 显示全部楼层
https://doi.org/10.1007/978-3-658-31699-0n the road from Walmart’s corporate headquarters in Bentonville, Arkansas. This company had become one of our early brand clients in the spring of that year, using our product to help reduce their out-of-stock rates on Walmart.com.
发表于 2025-3-22 01:58:28 | 显示全部楼层
Management und Managementerfolghipments to Walmart.com 39 percent year over year. That was more than five times better than the industry average of 7 percent predicted by research firm NPD. As Mattel put it, “We’ve never seen numbers like this before.”
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Transforming the Organization,, Aeron chairs, and a lot of very serious-looking people, most of whom I didn’t know. They asked a lot of questions. Where were we based? How many people did we have? How would our platform operate on a large scale?
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Using the Master Catalog,office. They’re now a customer, and we’re working together to implement a centralized content storage and publication system for the company’s brand assets worldwide, both in-store and online. That means ingesting content from multiple data feeds and operating across dozens, potentially hundreds, of retailers.
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