Titlebook: Bricks to Clicks; Why Some Brands Will David Feinleib Book 2017 David Feinleib 2017 e-commerce.content marketing.brick and mortar.bricks an

DOLT

Torrid

The E-commerce Flywheel,-old company, historically the category captain in old-school brick-and-mortar departments such as office supplies, home improvement, and kitchen cleaning, had done little to digitize its products and get them ready for e-commerce. Now they faced a daunting task: how, with a small team, to prioritize and maximize their returns on e-commerce.

Merited

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Management und Managementerfolghipments to Walmart.com 39 percent year over year. That was more than five times better than the industry average of 7 percent predicted by research firm NPD. As Mattel put it, “We’ve never seen numbers like this before.”

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https://doi.org/10.1007/978-3-658-31699-0gest retailers. Some retailers we read about every day in the news—but not for the reasons we’d like. They’re closing store after store, taking hundreds of millions if not billions of dollars of writedowns in the process. These retailers have been too slow to recognize and respond to rapidly changin

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Coterminous

Management und ManagementerfolgProduct, price, promotion, and place—the four Ps of marketing. These fundamentals have been hammered into our brains by marketing experts, business school professors, and branding agencies for decades.