Titlebook: Brand, Label, and Product Intelligence; Second International Joseph Kaswengi,Aurore Ingarao Conference proceedings 2022 The Editor(s) (if a

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Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistancerend have been raised, there are very few empirical studies that call this phenomenon into question. Furthermore, no previous research has examined the intersection of retailer associations’ and customers’ perceptions of town centre commercial decline. The current study identifies and investigates t

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The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumerser is a cause of social behavior rather than a result. Consumers’ feelings about themselves are often reflected in the brands they choose. One way to build a relationship between the brand and the consumer is by creating a brand personality that is as attractive as possible. This means combining hum

upstart

How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Cha email and the telephone..Method: Based on the foundations of the theory of justice, we analyze which of the two channels generates better responsiveness, better justice and ultimately greater satisfaction of the claimant customers. A logistic equation was constructed from 653 customer responses fol

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Influence of Electronic Word of Mouth on Purchase Intention: Case of Facebook Groups Dedicated to Puss using theories of membership in virtual communities and models of purchasing behavior. This paper proposes a conceptual model based on the Stimulus-Organism-Response (S-O-R) paradigm that articulates a set of variables derived from a literature review. The latter variables were confirmed in a two

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The Impact of Digital Influencers on Consumer Behavior: Towards a Conceptual Framework of Purchase Iing interest in marketing research. The purpose of this paper is to develop a better understanding of consumer attitudes towards digital influencers and its effect on consumers’ purchase intention, and also determinants that impact the consumer’s attitude towards product and service recommendations

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