Titlebook: Brand, Label, and Product Intelligence; Second International Joseph Kaswengi,Aurore Ingarao Conference proceedings 2022 The Editor(s) (if a

Substance-Abuse

Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude with social media content (engagement) improved both brand attitude and booking intention. In addition, publications that referred to localization were the most effective in increasing favourable attitudes towards the brand as well as booking intention.

失眠症

Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistancehe factors that contribute to resistance to the decline in centre-city patronage. According to the findings, critical drivers include the shop’s certification or labelling, access capabilities (e.g., parking), digital solutions, public governance or authorities’ co-participation. Theoretical and managerial implications are discussed.

密切关系

gerontocracy

桶去微染

草率男

How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Chalusion: This study underlines, on the one hand, the importance of the reactivity of the email channel compared to the telephone in the management of complaints. On the other hand, it shows the impact of a smooth and clear process to satisfy the complaining customer and increase his perceived justice

荒唐

LAST

Personal Branding of Professors in Social Media: A Choice or a Necessity in Our days?ut this concept is rapidly becoming elusive in this digital era, because no one will be informed about your work, your researches and your professional life if you do not promote them. Personal branding in social media is already essential to long-term career success. This study explores how profess

extrovert

From Chambord’s Brand Equity to the Construction of a Touristic Destination’s Image: A Reductive Marducted among four groups of stakeholders: local managers (elected officials, managers of the tourist office, managers of Chambord) and local residents or visitors. The results reveal the need to better promote the territory without abandoning the contributions of the castle’s brand equity to the att

使显得不重要

2198-7246 ing strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods. .978-3-030-95811-4978-3-030-95809-1Series ISSN 2198-7246 Series E-ISSN 2198-7254