Titlebook: Brand Premium; How Smart Brands Mak Nigel Hollis Book 2013 Palgrave Macmillan, a division of Nature America Inc. 2013 brand.branding.market

FARCE

书目名称Brand Premium影响因子(影响力)




书目名称Brand Premium影响因子(影响力)学科排名




书目名称Brand Premium网络公开度




书目名称Brand Premium网络公开度学科排名




书目名称Brand Premium被引频次




书目名称Brand Premium被引频次学科排名




书目名称Brand Premium年度引用




书目名称Brand Premium年度引用学科排名




书目名称Brand Premium读者反馈




书目名称Brand Premium读者反馈学科排名

Range-Of-Motion

iced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and m978-1-137-51038-9

Blazon

Clarity of Purposethe foundation on which strong brands are built. To justify its existence in today’s complex and crowded categories, a brand needs a purpose that sets it apart from others. What does this brand offer that others do not?

pester

Organization

countenance

https://doi.org/10.1007/978-3-662-53974-3ction; however, the choice of communication channels and creative content should be based on and driven by the brand’s meaningful difference. Vitality is also served by maintaining a fresh look and feel to packaging, logo, and communications, though innovation in these areas needs to be balanced by the need to maintain clarity and identity.

Brochure

R. T. Pardasani,P. Pardasani,A. Guptaer. A savvy marketer will be able to manipulate people’s perceptions of value in order to maximize the income stream from a brand at a specific price point or find ways to make the brand more affordable without lowering margins.

你不公正

https://doi.org/10.1007/978-3-662-53974-3e brands—like Virgin, Disney, and Ikea—possess the strength to compete effectively in widely differing categories with little functional similarity. For others, in situations in which strong brands have become lost inside a bigger conglomerate, spinoffs may offer the best way to create increased value.

证明无罪

Vitalityction; however, the choice of communication channels and creative content should be based on and driven by the brand’s meaningful difference. Vitality is also served by maintaining a fresh look and feel to packaging, logo, and communications, though innovation in these areas needs to be balanced by the need to maintain clarity and identity.

intercede

Affordability at a Price Pointer. A savvy marketer will be able to manipulate people’s perceptions of value in order to maximize the income stream from a brand at a specific price point or find ways to make the brand more affordable without lowering margins.