Titlebook: Brand Premium; How Smart Brands Mak Nigel Hollis Book 2013 Palgrave Macmillan, a division of Nature America Inc. 2013 brand.branding.market

繁荣地区

使混合

Vitalityient and current if the brand is to remain top-of-mind for consumers. One of the most important qualities that people look for in a brand is popularity, even this popularity only extends to their own clique. The use of social media can help a brand seem contemporary and encourage people to talk abou

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Affordability at a Price Pointr people to buy your brand will help entice new buyers, but if the balance between price and value perceptions is off, then the brand will end up losing margin and enter a death spiral. As a brand’s income declines, funds for research and development and marketing are choked off, reliance on price p

DEAF

Extendabilityns, product categories, and geographies without every step of the process needing to be mapped out from first principles. Adaptation will no doubt be necessary, but knowing that what the brand stands for already resonates in one category will make that adaptation easier. Brand extension should not b

Osteons

R. T. Pardasani,P. Pardasani,A. Guptaof quality, meaning, and value, but on a day-to-day basis, people rarely invest much time and thought in them. Brands become most important when people need to make a decision between alternatives, and this is when marketing can have one of its strongest effects.

召集

R. T. Pardasani,P. Pardasani,A. Guptas a small child. Truthfully, it’s a pretty unremarkable rock, and I doubt that anyone else would find it interesting, but it means something to me. People have always been drawn to ascribe meaning to inanimate objects—often more meaning than is justified by those objects’ functional benefits.

enhance

R. T. Pardasani,P. Pardasani,A. Guptaand relevant to consumers. The brand must offer something that consumers need or want at a price they are willing to pay. But strong brands are built on more than creating satisfied customers; strong brands also strike an emotional chord with consumers. Strong brands resonate.

来就得意

R. T. Pardasani,P. Pardasani,A. Gupta“Differentiation is the essence of strategy.”

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addition