Titlebook: Brand Communities for Fast Moving Consumer Goods; An Empirical Study o Sandra Meister Book 2012 Gabler Verlag | Springer Fachmedien Wiesbad

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书目名称Brand Communities for Fast Moving Consumer Goods影响因子(影响力)




书目名称Brand Communities for Fast Moving Consumer Goods影响因子(影响力)学科排名




书目名称Brand Communities for Fast Moving Consumer Goods网络公开度




书目名称Brand Communities for Fast Moving Consumer Goods网络公开度学科排名




书目名称Brand Communities for Fast Moving Consumer Goods被引频次




书目名称Brand Communities for Fast Moving Consumer Goods被引频次学科排名




书目名称Brand Communities for Fast Moving Consumer Goods年度引用




书目名称Brand Communities for Fast Moving Consumer Goods年度引用学科排名




书目名称Brand Communities for Fast Moving Consumer Goods读者反馈




书目名称Brand Communities for Fast Moving Consumer Goods读者反馈学科排名

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Book 2012ignificant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level  of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By

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Magnetotaxis and Alignment Behaviorses and techniques to communicate successfully with their target groups and to promote their brands. Therefore, interactivity between brands and consumers becomes ever more common in marketing. The internet and internet-based communities play an important role in this context.

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从容

From Data to Images: Reconstruction,s on the performance measures „brand patronage,“ as well as „price tolerance.“ The appropriateness of brand communities to attain marketing objectives with performance impact, such as purchase intention, recommendation intention and tolerance of price increase, is examined.

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Conclusion,s on the performance measures „brand patronage,“ as well as „price tolerance.“ The appropriateness of brand communities to attain marketing objectives with performance impact, such as purchase intention, recommendation intention and tolerance of price increase, is examined.