Titlebook: Brand Communities for Fast Moving Consumer Goods; An Empirical Study o Sandra Meister Book 2012 Gabler Verlag | Springer Fachmedien Wiesbad

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https://doi.org/10.1007/978-3-8349-4055-1Brand Community; Consumer Behavior; Fast moving consumer goods; Social Media

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Anisotropy and Magnetoelastic Properties,The aim of this chapter is to develop a research model that allows investigating the impact of selected behavioral attributes on the customer retention of brand-community members.

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https://doi.org/10.1007/978-1-4419-0054-8This chapter describes the empirical study on the behavioral attributes of brand-community members and their economical impact for the brand.

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