Titlebook: Brand Choice; Revealing Customers‘ Randolph J. Trappey,Arch G. Woodside Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Li

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Automatic-Unconscious Process Models of Primary Choice,

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Modelling Bank Loyalty,brands aimed simultaneously at wooing new customers and retaining existing ones. Consequently, insight into brand switching behaviour amongst financial services customers is central to understanding how retention can be affected in the new economy.

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,The Role of Human Cognitive Ability (,) in Consumers’ Automatic and Strategic Processing of Brands,ve ability, irrespective of substance or structure, time and again provide evidence that the . factor influences all aspects of human cognition. For a comprehensive review of the discovery of ., cognitive abilities, testing and competing theories to ., see Carroll’s (1993) work.

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爱国者

https://doi.org/10.1007/978-94-011-3254-1the 1990s most advertising expenditures include allocations for creating and sustaining direct links with customers, including such actions such as linkage-advertising, learning and referring to customers by their names in a database marketing programs, and creating “frequency marketing” customer clubs (Cappo, 1992; Frequency Marketing, 1993).

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Albumin

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