Titlebook: Brand Choice; Revealing Customers‘ Randolph J. Trappey,Arch G. Woodside Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Li

Obsolescent

书目名称Brand Choice影响因子(影响力)




书目名称Brand Choice影响因子(影响力)学科排名




书目名称Brand Choice网络公开度




书目名称Brand Choice网络公开度学科排名




书目名称Brand Choice被引频次




书目名称Brand Choice被引频次学科排名




书目名称Brand Choice年度引用




书目名称Brand Choice年度引用学科排名




书目名称Brand Choice读者反馈




书目名称Brand Choice读者反馈学科排名

DAFT

缺乏

Modelling Bank Loyalty,ent. More than ever, customer retention is regarded as a critical component of long-term profitability and survival in the financial services sector. Competition within the banking sector has caused financial services institutions to introduce permanent measures aimed both at maintaining and retaini

Mosaic

Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour, Linkage advertising “links the up-front advertising to the sale with additional arguments and benefits which the up-front advertising [i.e., the print or broadcast advertisement that includes the linkage offer] didn’t have space or time to include” (Rapp and Collins, 1987). In the United States in

礼节

,The Role of Human Cognitive Ability (,) in Consumers’ Automatic and Strategic Processing of Brands,surable factor corresponding to human general intelligence does exist. The factor — Spearman’s ., is a gauge of human cognitive ability generally assessed with standardised IQ and other psychometric tests that have been developed in over a century of research and testing. Such tests of human cogniti

Needlework

Conclusions and Implications for Future Research and Marketing Strategy,together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.

战役

Magnetic Monopoles in Spin Ices,together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.

MAUVE

Imaging Magnetic Microspectroscopy,Holden and Lutz (1992) propose that the reason consumers evoke different brands from long term memory into working memory is that different associates (e.g., benefits, attributes) have stronger links to some brands than others.

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食草