Titlebook: Brand Choice; Revealing Customers‘ Randolph J. Trappey,Arch G. Woodside Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Li

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978-1-349-52357-3Palgrave Macmillan, a division of Macmillan Publishers Limited 2005

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Scanning Probe Methods for Magnetic Imaging,t value; slowest service) offer valuable tools for marketers wanting to understand the primary associations (i.e., the drivers) a brand owns in the minds of customers. A few such drivers connect to the brand that the consumer identifies as her primary choice. With the research methods described in t

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Magnetic Microscopy of Nanostructuresustomer portfolio for a store includes new-primary, loyal-primary, and defector (formerly primary) customers, as well as occasional customers who shop primarily at competing stores. Customers’ attitude-accessibility with respect to first-linking a given store with evaluative attributes may offer use

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Joel S. Miller,Arthur J. Epsteinent. More than ever, customer retention is regarded as a critical component of long-term profitability and survival in the financial services sector. Competition within the banking sector has caused financial services institutions to introduce permanent measures aimed both at maintaining and retaini

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Conclusions and Implications for Future Research and Marketing Strategy,together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.

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