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Titlebook: Bottlenecks; Aligning UX Design w David C. Evans Book 2017 David C. Evans 2017 interaction design.psychology of digital design.user experi

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楼主: 乳钵
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Developmental Stages to engage with it. We need to feel that your meme "is for people like us," which is a key survey question in brand research and one that indicates that you‘re doing well at disposition matching. If your meme doesn‘t make us feel this way, we move on, looking for those that do.
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Needsh your digital ads and apps to our personalities and life stages or you won’t survive the bottlenecks of disposition. Sure, you could instead shotgun out your work to the population as a whole, but it is guaranteed that in doing so you‘ll waste more time and money than competitors that engage in bet
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https://doi.org/10.1007/978-3-319-64979-5we will not be able to decide its value to us. This is the perceptual bottleneck. We must interpret your carefully-arranged pixels to be that precise thing with that precise function that you intended, be it a download button, a play button, or even a dinosaur. If we do not, our attention will move on to something else.
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https://doi.org/10.1007/978-3-476-01718-5ory. We can‘t be. Just as it is with our choice of where we direct our gaze, we actively decide, based on our goals of the moment, whether each piece of incoming information is a meaningful "signal" to be attended to and encoded, or a "noisy" distraction to be ignored.
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»Einheit in der Mannigfaltigkeit«e. The overwhelming reason why we refuse to watch a movie is that we‘ve seen it already. A study of 21,000 viewings of 150 movies among 500 Penn State students revealed that 65% of movies first seen in a theater, and 87% of movies first seen as a rental, are never seen again (Rob & Waldfogel, 2006).
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https://doi.org/10.1057/978-1-137-29073-1 to engage with it. We need to feel that your meme "is for people like us," which is a key survey question in brand research and one that indicates that you‘re doing well at disposition matching. If your meme doesn‘t make us feel this way, we move on, looking for those that do.
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David C. EvansCovers the psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations.Gives examples of interfaces before and after simple psychological align
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