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Titlebook: Bottlenecks; Aligning UX Design w David C. Evans Book 2017 David C. Evans 2017 interaction design.psychology of digital design.user experi

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London in Early Modern English Dramaoals" and you would not be wrong. "Goals serve a directive function," psychologists Locke and Latham wrote in 2002, summarizing 35 years of research on the topic. "[T]hey direct attention and effort toward goal-relevant activities and away from goal-irrelevant activities. But we want you to take a s
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The Pre-commercial Theatre Interlude Drama, exclusion of all others. You must understand this as an economic transaction: in the face of endless informational demands, we allocate the scarce resource of foveal acuity and attention in the way we hope will be the most rewarding. The instant we flex our orbital muscles and look, we become custo
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https://doi.org/10.1007/978-3-476-01718-5ory. We can‘t be. Just as it is with our choice of where we direct our gaze, we actively decide, based on our goals of the moment, whether each piece of incoming information is a meaningful "signal" to be attended to and encoded, or a "noisy" distraction to be ignored.
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