Titlebook: Biosurveillance in New Media Marketing; World, Discourse, Re Selena Nemorin Book 2018 The Editor(s) (if applicable) and The Author(s) 2018

大门在汇总

Andri Ioannou,Chrystalla Antoniou analyse in more detail how the consumer is represented through the discourse as an inanimate or mechanical object driven to action by an external party (the metaphor of .). It also considers the guiding metaphors that most directly influence the project of popular neuromarketing, including those em

Occlusion

archaeology

变白

https://doi.org/10.1007/978-3-319-58509-3ates neuromarketing discourse as a form of public knowledge dissemination and creation fundamental to a surveillance society. The chapter begins with an account of how neuromarketing seeks to produce biovalue from consumer data, all of which are predicated on the act of instrumentalisation comprisin

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Introduction: Advertising Futures,ysiological data. I refer to this as ‘biosurveillance.’ The section highlights how these techniques are increasingly disrupting the potential of democratic communicative action. It also introduces the question that called the book into being: Does the discourse of neuromarketing suggest the practice

定点

A Theory of Manipulation: Critical Perspectives, cultural studies has taken up marketing over the years, the chapter then considers the role played by discourse for making sense of consumer representations, and how pervasive neuro-technologies are being used by companies for consumer biosurveillance. The discussion also introduces the philosophic

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暴露他抗议

The Discursive , of Neuromarketing: For Whom Are These Technologies Working?,nderstand the communicative relationship between the consumer in her own subjective world and the larger world of neuromarketing as a shaper of social worlds. This chapter begins laying the conceptual foundations for a hermeneutic inquiry with a preliminary sketch of neuromarketing as a discursive ‘

Insulin

Structures of Understanding, continuum ranging from non-thinking objects and animals to world-forming entities who can be nudged to take consumptive action. The purpose of the chapter is to illustrate how human beings [as Dasein] make meaning in and from the world, and to foreground the complexity of the process of understandi

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