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Titlebook: Biosurveillance in New Media Marketing; World, Discourse, Re Selena Nemorin Book 2018 The Editor(s) (if applicable) and The Author(s) 2018

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楼主: 使作呕
发表于 2025-3-23 13:30:37 | 显示全部楼层
World-Forming: The Agentic Consumer, when practitioners begin to speak about how to ‘treat’ consumers. In other words, while neuromarketing practitioners might understand consumers as agentic, the discourse comprises representations that depict consumers as energy resources to be exploited for material gain.
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https://doi.org/10.1007/978-3-319-58509-3h especially problematic effects on vulnerable populations. The chapter concludes with a consideration of possible ways forward with regard to how the deployment of pervasive neurotechnologies into market research settings ought to be managed.
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Structures of Understanding,sis can reveal the ways in which the discourse of neuromarketing frames consumer thinking in—at times—reductive metaphors. Furthermore, these representations have social and ethical implications in terms of the objectification and instrumentalisation of individuals as tools to be used for advertising ends.
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Ravi Mokashi Punekar,Sarath Paliyath when practitioners begin to speak about how to ‘treat’ consumers. In other words, while neuromarketing practitioners might understand consumers as agentic, the discourse comprises representations that depict consumers as energy resources to be exploited for material gain.
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The Emergence of Neuromarketing,others, this chapter provides a brief overview of the significant technological moments that impacted and changed the way the practice has been conducted over the years in order to place neuromarketing on a continuum, as a modality of late capitalism.
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