Titlebook: Beautiful SCENT; The Magical Effect o Joachim Mensing Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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The Illusory Promise of the Rule of Lawion of attractiveness and beauty as well as the increase in well-being that play a role. Building on this, findings from neuroperfumery on the relationship between fragrance directions, well-being, brain regions and their networks for neuro-olfactory or rather for aromatherapeutic measures with neur

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https://doi.org/10.1057/9780230358638or example, successfully launching your own perfume on the market, this chapter shares a lot of current insider information from the perfume industry and trade with the reader, which should be quite exciting for everyone who uses perfumes. In particular, how calculations are made in the industry, wh

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Human Rights, Development and Decolonization loops in the brain and two types of sensory perception that influence smelling, perfume and effect. We will also discuss how findings from neuroperfumery combined with AI are currently ushering in the future of perfumery and increasingly enabling a new category of perfumes: active fragrances or neu