Titlebook: Beautiful SCENT; The Magical Effect o Joachim Mensing Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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Sales Psychology of Fragrance Consulting,ciously for us. We also discuss how the amygdala reacts to loss or scarcity and the prospect of gain and what consequences this can have in perfume advice. We also see what positive effects an “why” introduced in the right place (why one works or advises in the perfume shop) has in perfume advice. T

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Stationary Perfumery in Change,auty from within and outside—with premium natural cosmetics and beauty drinks from the refrigerator. Furthermore, the topic of shopfitting is addressed or how to set up a perfume and cosmetic world so that it inspires as a meeting point and place of contagious good mood.

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The Research of the Fragrance Effect,out the topic of smell. It starts unconsciously, can remain completely unconscious, but can also become conscious quickly and thus be experienced as smelling. I also present the effects of odors, fragrances and perfumes, as well as essential oils, on moods, emotions and cognitive experience on the e

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Psychology of Perfume Choice,perfume choice are presented. Fact is: We smell more than we think, because we probably also smell with the tongue, the skin, and other organs. Smelling can touch emotional issues that date back to the time in the womb. For example, it is known that babies can still remember the smell of the amnioti

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